Saw this amazing clip on someone else's blog,
couldn't stop thinking about how I loved this idea, so decided to put it on my blog as well:
what do you think of this clip?
22 maart 2010
19 maart 2010
Louis Vuitton
Yves Carcelle, chairman and chief executive officer of Louis Vuitton, is very optimistic about their status in the online world. Social network sites are believed to be important in this: the luxurious brand Louis Vuitton has a Facebook page: "If you look at Facebook for instance, we are the luxury brand that has the biggest number of friends by far. Close to a million people in the world have declared themselves friends of Louis Vuitton."
The people at LV mostly use social network sites to make their luxury accessible for everybody in the world. They think it’s important to use this technology, because everyone does it and therefore it’s a good way to inform your (potential) clients and ‘friends’ about their brand. In November 2009, they also launched an official YouTube channel and they use Twitter.
Louis Vuitton also uses celebrity endorsers (see my blog below from February 28th). They’ve had stars like Madonna, Scarlett Johansson and Uma Thurman to promote for them in advertisement campaigns.
Also, on March 10th, Louis Vuitton had a live online broadcast of its Women Fall/Winter 2010-2011 collection. This show appeared live on your iPhone and on Facebook. LV is the first luxury goods brand to develop a fully integrated digital communications strategy (“The Art of Travel by Louis Vuitton”). LV is eager to create interaction with its online community; therefore, Facebook fans will also be able to comment on the event live and watch the show alongside their own friends online.
In my view, Louis Vuitton is a great company which wants to interact with their customers. A good way to do this nowadays, is online via Twitter and Facebook. I think more luxury brands should see LV as a role model in this. What do you think: is it a good thing for LV to promote its brand online?
© NU.nl/Styletoday
© fashionandrunway.com
The people at LV mostly use social network sites to make their luxury accessible for everybody in the world. They think it’s important to use this technology, because everyone does it and therefore it’s a good way to inform your (potential) clients and ‘friends’ about their brand. In November 2009, they also launched an official YouTube channel and they use Twitter.
Louis Vuitton also uses celebrity endorsers (see my blog below from February 28th). They’ve had stars like Madonna, Scarlett Johansson and Uma Thurman to promote for them in advertisement campaigns.
Also, on March 10th, Louis Vuitton had a live online broadcast of its Women Fall/Winter 2010-2011 collection. This show appeared live on your iPhone and on Facebook. LV is the first luxury goods brand to develop a fully integrated digital communications strategy (“The Art of Travel by Louis Vuitton”). LV is eager to create interaction with its online community; therefore, Facebook fans will also be able to comment on the event live and watch the show alongside their own friends online.
In my view, Louis Vuitton is a great company which wants to interact with their customers. A good way to do this nowadays, is online via Twitter and Facebook. I think more luxury brands should see LV as a role model in this. What do you think: is it a good thing for LV to promote its brand online?
© NU.nl/Styletoday
© fashionandrunway.com
8 maart 2010
McDonald’s Wi-Fi
Yesterday, I saw a commercial from McDonald’s. In this commercial, they said that you could use the Internet for free at every McDonald’s restaurant (this started March 1st). So when you go to McDonald’s, you can bring your laptop, PDA or mobile phone and surf on the web for free. McDonald’s already has more than 15.000 restaurants with Wi-Fi around the globe!
“We believe in bringing you innovative and convenient services that enhance your McDonald's restaurant visit, and Wi-Fi is a perfect example. As McDonald's continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers. Just find a Wi-Fi ready restaurant and you can check e-mail or chat with your friends while your kids are having fun in the Playplace.”
Because of this, McDonald’s is the largest provider of wireless internet in the Netherlands. This ‘Wi-Fi’-thing is part of the ‘Good Food Fast’ strategy. The focus of this strategy lies in the fact that McDonald’s wants to provide every guest with the best quality (food and comfort) and a large variety to choose from.
Are you lovin’ it?
“We believe in bringing you innovative and convenient services that enhance your McDonald's restaurant visit, and Wi-Fi is a perfect example. As McDonald's continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers. Just find a Wi-Fi ready restaurant and you can check e-mail or chat with your friends while your kids are having fun in the Playplace.”
Because of this, McDonald’s is the largest provider of wireless internet in the Netherlands. This ‘Wi-Fi’-thing is part of the ‘Good Food Fast’ strategy. The focus of this strategy lies in the fact that McDonald’s wants to provide every guest with the best quality (food and comfort) and a large variety to choose from.
Are you lovin’ it?
2 maart 2010
TOUCHSCREEN MADNESS
This morning, I read an online news message: you can use the skin of your hands or arms to function as a touchscreen! American scientists proved this with a new experimental technique.
“If you find yourself getting annoyed at the tiny touchscreens on today's mobile devices, you might be interested in a "new" yet overlooked input surface: yourself. A new skin-based interface called Skinput allows users to use their own hands and arms as touchscreens by detecting the various ultralow-frequency sounds produced when tapping different parts of the skin.”
Scientists from Microsoft and the University of Carnegie Mellon had 20 persons test the device. The device is called ‘Skinput’ – combines the words ‘skin’ and ‘input’. Skinput exists of an arm band with a tiny projector which projects several buttons onto your skin. A chip within this arm band determines which button on which part of the skin is being touched by the user. So you can just tap your skin, to make a phone call or control audio devices. Skinput reacts to the sound that appears when you hit your skin with your finger. The device then uses a Bluetooth-signal to send the input from the touchscreen to your telephone, mp3-player or laptop.
Watch this clip to see for yourself:
© NU.nl/Dennis Rijnvis
© 2010 PhysOrg.com
“If you find yourself getting annoyed at the tiny touchscreens on today's mobile devices, you might be interested in a "new" yet overlooked input surface: yourself. A new skin-based interface called Skinput allows users to use their own hands and arms as touchscreens by detecting the various ultralow-frequency sounds produced when tapping different parts of the skin.”
Scientists from Microsoft and the University of Carnegie Mellon had 20 persons test the device. The device is called ‘Skinput’ – combines the words ‘skin’ and ‘input’. Skinput exists of an arm band with a tiny projector which projects several buttons onto your skin. A chip within this arm band determines which button on which part of the skin is being touched by the user. So you can just tap your skin, to make a phone call or control audio devices. Skinput reacts to the sound that appears when you hit your skin with your finger. The device then uses a Bluetooth-signal to send the input from the touchscreen to your telephone, mp3-player or laptop.
Watch this clip to see for yourself:
© NU.nl/Dennis Rijnvis
© 2010 PhysOrg.com
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