I wanted to write about this topic, because last semester in the course Designing Business Communication, I wrote my paper and did a presentation about this topic. I think it’s a serious problem that models nowadays are being photoshopped (digitally manipulated) to look more thin and/or beautiful…
A lot of research has been done regarding the relationship of reading (fashion)magazines and having a negative self-image. But little research has been done about the photoshopping part in this. Because of the retouching of models and celebrities, girls and women get a negative image of themselves. They want to be just as good looking as the people they see in magazines; but this isn’t realistic, because these people don’t look as pretty in real life as in the magazines. It can lead (young) girls and women to having serious health problems; physically and mentally.
A great example of photo shopping was proposed by Dove in their ‘Campaign for real beauty’. Watch this clip to see for yourself:
This clip was made to make people aware of how it is done in the fashion industry: Photoshop can make everyone turn into a supermodel.
I think it’s very important that readers of fashion magazines will get a more realistic image about the models in advertisements. They need to be aware of the fact that the models they’re seeing in magazines are being manipulated by photoshop to look more beautiful. I think it’s important for readers of fashion magazines that they can relate to the models; nowadays, that’s almost impossible.
Let me know what you think about this!
3 april 2010
22 maart 2010
Heineken
Saw this amazing clip on someone else's blog,
couldn't stop thinking about how I loved this idea, so decided to put it on my blog as well:
what do you think of this clip?
couldn't stop thinking about how I loved this idea, so decided to put it on my blog as well:
what do you think of this clip?
19 maart 2010
Louis Vuitton
Yves Carcelle, chairman and chief executive officer of Louis Vuitton, is very optimistic about their status in the online world. Social network sites are believed to be important in this: the luxurious brand Louis Vuitton has a Facebook page: "If you look at Facebook for instance, we are the luxury brand that has the biggest number of friends by far. Close to a million people in the world have declared themselves friends of Louis Vuitton."
The people at LV mostly use social network sites to make their luxury accessible for everybody in the world. They think it’s important to use this technology, because everyone does it and therefore it’s a good way to inform your (potential) clients and ‘friends’ about their brand. In November 2009, they also launched an official YouTube channel and they use Twitter.
Louis Vuitton also uses celebrity endorsers (see my blog below from February 28th). They’ve had stars like Madonna, Scarlett Johansson and Uma Thurman to promote for them in advertisement campaigns.
Also, on March 10th, Louis Vuitton had a live online broadcast of its Women Fall/Winter 2010-2011 collection. This show appeared live on your iPhone and on Facebook. LV is the first luxury goods brand to develop a fully integrated digital communications strategy (“The Art of Travel by Louis Vuitton”). LV is eager to create interaction with its online community; therefore, Facebook fans will also be able to comment on the event live and watch the show alongside their own friends online.
In my view, Louis Vuitton is a great company which wants to interact with their customers. A good way to do this nowadays, is online via Twitter and Facebook. I think more luxury brands should see LV as a role model in this. What do you think: is it a good thing for LV to promote its brand online?
© NU.nl/Styletoday
© fashionandrunway.com
The people at LV mostly use social network sites to make their luxury accessible for everybody in the world. They think it’s important to use this technology, because everyone does it and therefore it’s a good way to inform your (potential) clients and ‘friends’ about their brand. In November 2009, they also launched an official YouTube channel and they use Twitter.
Louis Vuitton also uses celebrity endorsers (see my blog below from February 28th). They’ve had stars like Madonna, Scarlett Johansson and Uma Thurman to promote for them in advertisement campaigns.
Also, on March 10th, Louis Vuitton had a live online broadcast of its Women Fall/Winter 2010-2011 collection. This show appeared live on your iPhone and on Facebook. LV is the first luxury goods brand to develop a fully integrated digital communications strategy (“The Art of Travel by Louis Vuitton”). LV is eager to create interaction with its online community; therefore, Facebook fans will also be able to comment on the event live and watch the show alongside their own friends online.
In my view, Louis Vuitton is a great company which wants to interact with their customers. A good way to do this nowadays, is online via Twitter and Facebook. I think more luxury brands should see LV as a role model in this. What do you think: is it a good thing for LV to promote its brand online?
© NU.nl/Styletoday
© fashionandrunway.com
8 maart 2010
McDonald’s Wi-Fi
Yesterday, I saw a commercial from McDonald’s. In this commercial, they said that you could use the Internet for free at every McDonald’s restaurant (this started March 1st). So when you go to McDonald’s, you can bring your laptop, PDA or mobile phone and surf on the web for free. McDonald’s already has more than 15.000 restaurants with Wi-Fi around the globe!
“We believe in bringing you innovative and convenient services that enhance your McDonald's restaurant visit, and Wi-Fi is a perfect example. As McDonald's continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers. Just find a Wi-Fi ready restaurant and you can check e-mail or chat with your friends while your kids are having fun in the Playplace.”
Because of this, McDonald’s is the largest provider of wireless internet in the Netherlands. This ‘Wi-Fi’-thing is part of the ‘Good Food Fast’ strategy. The focus of this strategy lies in the fact that McDonald’s wants to provide every guest with the best quality (food and comfort) and a large variety to choose from.
Are you lovin’ it?
“We believe in bringing you innovative and convenient services that enhance your McDonald's restaurant visit, and Wi-Fi is a perfect example. As McDonald's continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers. Just find a Wi-Fi ready restaurant and you can check e-mail or chat with your friends while your kids are having fun in the Playplace.”
Because of this, McDonald’s is the largest provider of wireless internet in the Netherlands. This ‘Wi-Fi’-thing is part of the ‘Good Food Fast’ strategy. The focus of this strategy lies in the fact that McDonald’s wants to provide every guest with the best quality (food and comfort) and a large variety to choose from.
Are you lovin’ it?
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