Every day we are surrounded by celebrity endorsers, who present products of specific brands in beautiful campaign-ads. These brands try to get more attention by presenting a celebrity who is using their product or brand. But does this really work? Is it really true, that when we see a celebrity promoting a specific product or brand that we then decide we want to have it, just because of this celebrity?
Watch this great example of a celebrity endorser; George Clooney in a commercial for Nespresso:
I think that celebrity endorsers are accountable for the increasing sales for brands. Because when we see a celebrity we know in an ad campaign, we are attracted to this advertisement. It seems that the celebrity strengthens the image of the product or brand. When people purchase this product, they do so in the conviction it will change their image in a positive sense. They also think that if they buy the product the celebrity is promoting for, they will be cool (just like the celebrity). It’s very important for a brand to find a person that fits the company very well. Because celebrities function as a role model, and they need to be believable (especially for their fans). This celebrity can make it more ‘real’ for buyers.
In my opinion, it is a good thing for companies to use a celebrity as an endorser for their brand. I think people will be attracted to the celebrity, and therefore also attracted to the product. What do you think: is it a good ‘move’ to use a celebrity to promote for you company?
28 februari 2010
21 februari 2010
Safer Internet Day
Twelve days ago, I was listening to the radio, and something caught my ear. Namely, there’s something like a ‘Safer Internet Day’. Every second Tuesday of February it is Safer Internet Day. The campaign of this year stressed the importance of that what you post online, is free to see for everybody all over the world. Anything anyone posts online remains online for a very long time and is accessible to everyone. This ‘Day’ was brought to life to tell about the serious consequences it could have.
This really got me thinking: did I ever post anything online, that I could regret later on? I can’t think of something immediately, but I think everybody has something about themselves online what they rather wouldn’t share with the whole world. And there is no way to erase it. When you’ve posted something online, it will be there ‘forever’. Everyone can ‘google’ you and everyone can look for pictures or quotes about you on the internet. When you think about this, it’s not really a nice thought. People can get a wrong idea about you; and that’s not what you want.
Even companies or organizations can search on the internet for information about you. Nowadays, it’s a very common thing for businesses to do, before they hire somebody. In the Netherlands, the network community Hyves is a very popular way to ‘check’ your soon-to-be employees. I overheard a story of someone who got fired, because he wrote something about his boss on his Hyves-page; not the smartest thing to do!
But I think the organizations looking for someone to work for them have to ask themselves a question: what is more important? The resume of the candidate, or the pictures on the internet? I think these organizations should think of it this way: everybody has a right to a personal life, which usually exist next to their job. That’s why, in my opinion, companies shouldn’t put too much weight on these pictures or quotes online. What do you think about this?
The moral of this story is: watch out with everything you post online, it’s accessible to everyone.
This really got me thinking: did I ever post anything online, that I could regret later on? I can’t think of something immediately, but I think everybody has something about themselves online what they rather wouldn’t share with the whole world. And there is no way to erase it. When you’ve posted something online, it will be there ‘forever’. Everyone can ‘google’ you and everyone can look for pictures or quotes about you on the internet. When you think about this, it’s not really a nice thought. People can get a wrong idea about you; and that’s not what you want.
Even companies or organizations can search on the internet for information about you. Nowadays, it’s a very common thing for businesses to do, before they hire somebody. In the Netherlands, the network community Hyves is a very popular way to ‘check’ your soon-to-be employees. I overheard a story of someone who got fired, because he wrote something about his boss on his Hyves-page; not the smartest thing to do!
But I think the organizations looking for someone to work for them have to ask themselves a question: what is more important? The resume of the candidate, or the pictures on the internet? I think these organizations should think of it this way: everybody has a right to a personal life, which usually exist next to their job. That’s why, in my opinion, companies shouldn’t put too much weight on these pictures or quotes online. What do you think about this?
The moral of this story is: watch out with everything you post online, it’s accessible to everyone.
11 februari 2010
Social Network Marketing
Nowadays, almost everyone has a profile on a social network site (Hyves, Facebook, Hi5 etcetera). A lot of new social network sites are developing, and it seems that in the future these social network sites will continue to grow and expand even more. This development is noticed by the organizational life. They are searching for a way to promote their product(s) or brand(s) on these social network sites. This is a smart move, because there are so many people all over the world who are engaged in these social networks. The organizations will reach a lot of people, with low costs. It’s especially interesting for organizations to get involved in communities within these social network sites. Communities are networks that are established around a ‘hobby’ – organizations just have to find a community with a hobby that fits their product(s) or brand(s), and start advertising. The members of such a community have certain special features: they are interested in the brand, they are committed to the brand and are highly involved. In this way, an organization reaches a big online network with potential clients. Of course, the role of (online!) word-of-mouth principle has a central role in all of this.
An example of the online marketing in social networks is a recent one: it’s all about valentine’s day. This is a very commercial day, and organizations are focusing their (love)arrows on the innocent members of the social network sites. They advertise on these pages, and before a visitor knows it, he or she is subscribed to some kind of texting-subscription. Well, the advertising- and marketing world found a new way to exploit this ‘romantic’ day.
An example of the online marketing in social networks is a recent one: it’s all about valentine’s day. This is a very commercial day, and organizations are focusing their (love)arrows on the innocent members of the social network sites. They advertise on these pages, and before a visitor knows it, he or she is subscribed to some kind of texting-subscription. Well, the advertising- and marketing world found a new way to exploit this ‘romantic’ day.
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