Celebrity Endorsers

Every day we are surrounded by celebrity endorsers, who present products of specific brands in beautiful campaign-ads. These brands try to get more attention by presenting a celebrity who is using their product or brand. But does this really work? Is it really true, that when we see a celebrity promoting a specific product or brand that we then decide we want to have it, just because of this celebrity?

Watch this great example of a celebrity endorser; George Clooney in a commercial for Nespresso:


I think that celebrity endorsers are accountable for the increasing sales for brands. Because when we see a celebrity we know in an ad campaign, we are attracted to this advertisement. It seems that the celebrity strengthens the image of the product or brand. When people purchase this product, they do so in the conviction it will change their image in a positive sense. They also think that if they buy the product the celebrity is promoting for, they will be cool (just like the celebrity). It’s very important for a brand to find a person that fits the company very well. Because celebrities function as a role model, and they need to be believable (especially for their fans). This celebrity can make it more ‘real’ for buyers.

In my opinion, it is a good thing for companies to use a celebrity as an endorser for their brand. I think people will be attracted to the celebrity, and therefore also attracted to the product. What do you think: is it a good ‘move’ to use a celebrity to promote for you company?